Programme overview

The programme will be delivered across two phases:

Stage 1: Discovery Phase (Up to ~6 months)

Will support up to ~20 projects with low value grants. Applicants funded to undertake research aimed at acquiring the knowledge and skills for developing new, novel products and services and to produce robustly evidenced product pilot proposals.

Stage 2: Pilot Phase (Up to ~15 months) Will support up to ~15 projects with high value grants. Projects which successfully progress through Stage 1 will be funded to create and test their lending product(s) on the market.

The GHFA competition is expected to open for Discovery Phase applications from early September 2022, and expected to close at the end of October 2022. Discovery Phase projects are expected to start in January 2023. Organisations participating in the Discovery Phase will have an opportunity to apply for the Pilot Phase from July 2023. An indicative timeline of the programme is provided below:

Eligibility criteria

The eligibility criteria is being developed and subject to change, however, we expect it to include the following:

  • The funding is open to applicants from UK based organisations, as long as the project team can provide robust evidence to demonstrate it will lead to a viable proposal for the pilot of a green finance product. However, should a project not include a finance provider at the initial Discovery stage, we would expect applicants to set out how they intend to recruit a suitable finance partner or partners during the Discovery phase to enable a green finance product pilot to be demonstrated successfully during the Pilot phase.

  • The project must be within the competition scope.

  • The project activities must be mainly conducted within the UK and any product pilot activities must take place in the UK with UK consumers.
  • The project activities must be mainly conducted within the UK and any product pilot activities must take place in the UK with UK consumers.

  • The project must be led by a single organisation, (although bids from consortia with a single lead partner are welcome).

  • Grant proposals should not exceed £200,000 per project for Discovery Phase and £2,000,000 per project for Pilot Phase.

  • Project(s) funded need to demonstrate additionality and value for money. Grant funding will only be awarded to projects that deliver innovative new work and will not be available for funding retrospective activity.

For further information please see the recording of our market engagement event which includes information on discovery phase assessment criteria.

Key stages of the competition

All dates are indicative and subject to change.


Market and stakeholders become aware of the GHFA, participate in webinars / events and feedback on the approach.


Interested organisations complete an online application for Discovery funding. (early Sep 22)


Applications are assessed by an expert panel against pre-defined eligibility and assessment criteria.

(end of Oct 22)


Pending due diligence checks, successful applicants will be issued with a grant offer.

(Dec 22)

Discovery phase begins

Grant Agreements are signed and project prepared for Discovery Phase Kick-off. (Dec 22/Jan 23)

Dissemination and knowledge sharing during and at the end of each phase will be a key requirement of GFHA. Applicants will be expected to share useful data, lessons learned and experience through relevant industry forums and with the GHFA team.

The GHFA is being delivered by PwC UK on behalf of BEIS. PwC with support from the Carbon Trust will lead market engagement, manage the competition process, monitor project performance and capture / share learnings from the projects. BEIS will have ultimate decision making on grant awards and distribute payments.

Further support

This website will provide the latest information and guidance for the competition. Full guidance will be available following the launch of the competition and will provide detailed information covering all steps in the application process. Event / Webinar recordings (including the recent market engagement event) and regularly updated FAQs will also be posted on this site on an ongoing basis. Please visit our Resources page for all the latest materials. Future opportunities to engage with the GHFA We are currently considering a series of opportunities for potential applicants to get involved in. We are planning to run webinars, and are exploring the option for ‘drop-in’ clinics before and post competition launch to help applicants understand the application process (e.g. application portal). In addition, we are reviewing potential matchmaking events to support collaboration between partners. Please watch this space for further information on these events.

Contact us

If you would like more information about the GHFA and/or would like to register your interest in applying, please contact

The Green Home Finance Accelerator is being supported by PwC and the Carbon Trust.